Vivid Economics helps clients make good decisions on the future of transport
The way we travel and move goods is changing. Concerns over greenhouse gas emissions, poor air quality, urban congestion and rising fuel prices are driving changes in transport technologies, consumer behaviour, and company operations. Alternative fuel vehicles and connected and autonomous vehicles could see rapid, large-scale deployment. Changing consumer preferences could lead to lower levels of car travel and ownership. Freight and logistics are becoming more intelligent, sophisticated, and efficient. We help clients understand and shape these changes.
Vivid have deep understanding and technical capabilities across all aspects of passenger and freight transport
We have substantial expertise in modelling road transport fleets to assess the impacts of new vehicle technologies on the fuel mix and emissions. We also have substantial expertise in economic modelling of transport technology deployment pathways. Paired with our modelling expertise, we have a deep understanding of the full range of transport fuels and powertrain technologies, their environmental, economic and energy system impacts, the structure of the passenger and freight transport systems, and policymakers’ priorities in these areas.
Vivid works with clients across the transport and logistics sectors
We work with Governments to identify transport sector strategies and policies to meet economic, social, and environmental objectives. We help businesses develop insights on the future transport technology mix to support commercial decision-making. And we help environmental campaign groups make a compelling business case to policymakers for cleaner, more efficient transport, based on evidence and sound economic logic.