Vivid Economics helps clients make good decisions on the future of transport
The way we travel and move goods is changing. Driven by technological and economic innovations, transport is becoming more efficient, but also more complex. Online and lean retailing are transforming patterns of freight transport; new traffic and congestion management technologies are improving utilisation of our transport network and providing revenue streams for investors, and connected and autonomous vehicles could soon see rapid, large-scale deployment. Concerns over greenhouse gas emissions, poor air quality, urban congestion and rising fuel prices are driving changes in vehicle technologies, consumer behaviour, and company operations. Changing consumer preferences could disrupt current patterns of car travel and ownership. We help clients understand and shape these changes.
Vivid have deep understanding and technical capabilities across all aspects of passenger and freight transport
We have a deep understanding of transport economics. We have expertise in cost benefit analysis; transport planning; demand modelling and market research; and transport sector energy system modelling. We apply these tools to congestion management, transport infrastructure pricing and wider business strategy, and asset valuation, technology forecasting and scenario development, and environmental policy.
Vivid works with clients across the transport and logistics sectors
We work with Governments to identify transport policies to meet economic, social, and environmental objectives. We help businesses develop insights to support commercial decision-making, and align business strategy more closely to wider policy objectives. And we help environmental campaign groups make a compelling business case to policymakers for cleaner, more efficient transport, based on evidence and sound economic logic.