Protecting your data: Vivid Economics Privacy Policy

Vivid Economics is committed to protecting the confidentiality and privacy of information entrusted to us. We comply with the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. Please read this Privacy Policy to learn about your rights, what information we collect, how we use and protect it.

This website is operated by Vivid Economics Ltd, a UK limited company.

1. Who are we?
This Privacy Policy applies to Vivid Economics Ltd. and covers all our operations and staff globally. Vivid Economics is a consultancy specialising in putting economics to good use with robust analysis and creative solutions to global challenges.

2. Who can you contact for privacy questions or concerns?
If you have questions or comments about this Privacy Policy or how we handle personal data, please direct your correspondence to: Vivid Economics ltd. 163 Eversholt Street, London, NW1 1BU or email We aim to respond within 10 days from the date we receive privacy-related communications.

You may contact the UK Information Commissioner’s Office (ICO) at to report concerns you may have about our data handling practices. We are registered with the UK ICO.

3. How do we collect personal data?
We collect personal data directly from individuals in a variety of ways: instances where individuals provide us with their business cards, subscribe to our newsletters, apply for our recruitment opportunities or where we establish a business relationship generally (performing professional services through a contract).

We also obtain personal data indirectly from individuals from a variety of sources which includes but is not limited to: recruitment agencies, our clients or partners in relation to a consulting project or from public sources such as Companies House.

4. What categories of personal data do we collect?
We may obtain the following categories of personal data about individuals through direct interactions with them, or from information provided through client engagements, from applicants, our suppliers and through other situations including those described in this Privacy Policy.

  • Personal data. The personal data we commonly collect to conduct our business activities is limited to:
    • Contact details (e.g., name, company name, job title, work and mobile telephone numbers, work and personal email and postal address).
    • Professional details (e.g., job and career history, educational background and professional memberships, published articles, twitter handles).
  • Sensitive personal data including data on children. We do not collect sensitive or special categories of personal data about individuals. We do not hold or process data on children.
  • Data for consulting projects. We may process geographical location or other anonymous sensitive data (such as wage data) in relation to a project but this data will only be partially identifiable (e.g. the postal area rather than the full postal code). This type of data is only used for consultancy projects and is only accessible by staff on the project. Sensitive data of this sort is typically stored offline and processed on machines not connected to the internet. It is deleted after project completion.

5. What lawful reasons do we have for processing personal data?
We may rely on the following lawful reasons when we collect and use personal data to operate our business and provide our products and services:

  • Contract – We may process personal data in order to perform our contractual obligations.
  • Consent – We may rely on your freely given consent at the time you provided your personal data to us.
  • Legitimate interests – We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include:
    • Delivering services to our clients – To deliver the professional services our clients have engaged us to provide.
    • Marketing – To deliver timely market insights and speciality knowledge that we believe is welcomed by our business clients, subscribers and individuals who have interacted with us.

6. Why do we need personal data?
Typically, we use personal data to provide professional advice and deliver reports for clients, promote our professional services to existing and prospective business clients, send invitations to workshops, seek qualified candidates and contact journalists regarding company press releases. We do not currently collect personal data on our website other than when a visitor submits an enquiries form. In that case, we do not keep the personal data once we have responded to the query.

7. Do we share personal data with third parties?
We may occasionally share personal data with trusted third parties to help us deliver efficient and quality services. These recipients are contractually bound to safeguard the data we entrust to them.

8. Do we transfer your personal data outside the European Economic Area?
On occasion, we may share personal data outside the European Economic Area if it is with trusted third parties who are contractually bound to safeguard the data we entrust to them. This is in order to deliver efficient and quality services, as above.

9. Do we use cookies?
Our websites uses cookies. Please refer to our Cookies Policy page.

10. What are your data protection rights?
Your data protection rights are highlighted here. To submit a data request please email

  • Access – You can ask us to verify whether we are processing personal data about you, and if so, to provide more specific information.
  • Correction – You can ask us to correct our records if you believe they contain incorrect or incomplete information about you.
  • Erasure – You can ask us to erase (delete) your personal data after you withdraw your consent to processing or when we no longer need it for the purpose it was originally collected.
  • Data portability – In some circumstances, where you have provided personal data to us, you can ask us to transmit that personal data (in a structured, commonly used, and machine-readable format) directly to another company if is technically feasible.
  • Right to Object to Direct Marketing – You can object to our use of your personal data for direct marketing purposes and opt out.
  • Right to Withdraw Consent – You can withdraw your consent that you have previously given to one or more specified purposes to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. It may mean we are not able to provide certain products or services to you and we will advise you if this is the case.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information or to exercise any of your other rights. This helps us to ensure that personal data is not disclosed to any person who has no right to receive it. No fee is required to make a request unless your request is clearly unfounded or excessive.

11. What about personal data security?
We have put appropriate technical and organisational security policies and procedures in place to protect personal data from loss, misuse, alteration or destruction. We aim to ensure that access to your personal data is limited only to those who need to access it. Those individuals who have access to the data are required to maintain the confidentiality of such information. We may apply pseudonymisation, de-identification and anonymisation techniques in efforts to further protect personal data.

12. How long do we retain personal data?
We retain personal data to provide our services, stay in contact with you and to comply with applicable laws, regulations and professional obligations that we are subject to. We will dispose of personal data in a secure manner when no longer required to hold it for statutory retention or legal compliance.

13. Do we link to other websites?
Our websites may contain links to other sites that are not governed by this policy. Please review the destination websites’ privacy policies before submitting personal data on those sites. Whilst we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.

14. Do we change this privacy policy?
We regularly review this Privacy Policy and will post any updates to it on this webpage.

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