2019 PAYGo Market Attractiveness Index

We updated a market attractiveness index developed for pay as you go off-grid energy technologies that was developed for the IFC’s Lighting Global Platform in 2018. The PAYGo MAI provides businesses, policymakers and practitioners with a flexible and accessible tool that can be used to assess the profitability of a national market for PAYGo energy services. The tool provides a structure for decision-making criteria for use on:

 Entry into a new market;

  • Deepening market penetration;
  • Favourable conditions and challenges in each market by comparison;
  • 71 indicators of market attractiveness, organized under three main pillars – demand, supply and enabling environment and other aspects of market attractiveness (such as the size of population not connected to reliable electricity and policy incentives for renewable energy); and
  • Additional quantitative and qualitative market research.

 This year’s new features include a detailed report, a technical user guide, and an enhanced Excel-based tool that surveys a total of 24 countries: Angola, Cameroon, Congo, Dem. Rep., Cote d’Ivoire, Ethiopia, Guinea, India, Indonesia, Kenya, Madagascar, Malawi, Mozambique, Myanmar, Niger, Nigeria, Pakistan, Papua New Guinea, Senegal, Sierra Leone, Tanzania, Togo, Uganda, Zambia and Zimbabwe.

Date: August 2019






Sustainable development


Central & South Asia
East Asia & Pacific