Putting economics to good use

rigorous analysis | practical solutions | positive change

Vivid Economics is a strategic economics consultancy spanning public policy and support for commercial decision making with a broad, international focus

Vivid Economics becomes part of McKinsey & Company

We are excited to announce that as of March 4, 2021 Vivid Economics and Planetrics are now part of McKinsey & Company.

Read more about the acquisition and how we’ll work with McKinsey in ‘putting economics to good use’, helping clients respond to critical structural changes facing their organisations, such as the urgent implications of climate change and the transition to net-zero carbon emissions: https://www.mckinsey.com/about-us/new-at-mckinsey-blog

A note to our valued clients: We will continue to provide our high-quality support to all existing client relationships and to our projects with you. Client teams and service levels will remain the same. If you have any questions please contact Laure Gravier. We look forward to sharing more about this exciting development soon.

Fund Nature, Fund the Future

New Vivid Economics research shows how the EU’s recovery plans are missing a triple win opportunity for nature, climate and the economy

This analysis was presented and discussed with the EU Commission, the EU Parliament, the G20 Italian Presidency and various private sector and civil society experts during a multi-stakeholder dialogue convened by the Green and Nature Positive Recovery Partnership, on the 9th of June.

To learn more about it, click here

For more information, contact:

Jeffrey Beyer, Vivid Economics and Lucy Almond, Nature4Climate

Dasgupta Review: Vivid Economics in collaboration with the Natural History Museum finds delayed action doubles costs

Today HM Treasury launched the Dasgupta Review, an independent global review on the Economics of Biodiversity. The Review sets out the economic case that our economy is embedded in nature and that a sustainable future requires a change in economic policy. Vivid Economics in collaboration with the Natural History Museum contributed to this Review, finding that action to protect nature now is far cheaper and avoids higher costs than a delayed response. A delay of 10 years would more than double the social cost of intervention, from 8% to 17% of current global GDP.

To learn more about it, click here 

Our response to COVID-19

At Vivid Economics, we are supporting our clients through all the challenges they face.
Discover how we help our clients anticipate the short-term impacts and design rebound trajectories for COVID-19 here

Greenness of Stimulus Index

Since the start of the COVID-19 pandemic, governments have injected $17.2 trillion of public stimulus money into the global economy. This sixth and final edition of the Greenness of Stimulus shows that stimulus has a net negative environmental impact in 20 of the 30 countries analysed. Of the $4.8 trillion flowing into environmentally intensive sectors, only $1.8 trillion is considered ‘green’. When looking at the impact of stimulus upon nature, the outcomes are even worse.

Coronavirus shows us that our fate is inextricably linked with the nature world. Governments must use public money to strengthen our climate response and enhance nature. Assessment tools like the GSI can be used to help governments understand the impacts of their spending, and to help civil society hold governments to account on their pledges to build back better.”

Read the Case study
Greenness of Stimulus Press Release
Read the Green Labour note
Visit the Finance for Biodiversity Initiative website (F4B) to find out more about our work
We were recently featured on The Guardian. Read the report here

New parametric insurance product to be developed for emergency flood relief costs in Bangladesh

Vivid Economics and a consortium of partners have received funding from the UK Space Agency to design a parametric insurance product for emergency flood relief costs in Bangladesh. The project aims to make post-disaster response faster, cheaper, and more efficient. To achieve these goals, we will develop a meso-level parametric insurance product which rapidly disburses funding for disaster relief and recovery to the government based on real time updates of satellite imagery on flood events. We will also develop a budget allocation platform to provide guidance on where and for what purpose relief and recovery funding should be allocated.

To learn more about it, click here 

Upcoming event

 Innovate4Cities 2021 Conference

Date: June 15th 2021
Start time: 4 PM GMT

UN-Habitat and the Global Covenant of Mayors for Climate & Energy (GCoM) invite you to be part of the global Innovate4Cities 2021 climate change conference. Also known as the I4C conference, Innovate4Cities 2021 is a virtual global and regional event that brings together cities, innovation, climate change, science, policy and practice united by a common objective: enabling cities to take accelerated and more ambitious climate action.

Organiser: Innovate4Cities

Speaker: Jake Wellman, Engagement Manager, Vivid Economics

Register for the event, here

Digital conference

 IPR FPS/RPS “Launch” Plenary Session Opening Day PRI Digital

Plenary session 3: Net zero: from ambition to implementation

Date: October 18th 2021
Online Event
Start time: 13:30 – 14:30 GMT

This October, the PRI will bring together investors, policymakers and other sustainable finance stakeholders from around the world for online exchange of views and ideas.


  • Mark Fulton, Founding Partner, Energy Transition Advisors
  • Nili Gilbert, Chair, Investment Committee, David Rockefeller Fund
  • Tim Gould, Chief Energy Economist, International Energy Agency
  • Günther Thallinger, Board Member, Allianz SE & Chair, UN-convened Net-Zero Asset Owner Alliance
  • Moderator: Fiona Reynolds, CEO, PRI

Register for the event, here

Digital conference

 IPR FPS PRI Digital Breakout session: The Inevitable Policy Response to climate change

Breakout session: The Inevitable Policy Response to climate change

Date: October 19th 2021
Online Event
Start time: 11:45 – 12:45 GMT

This October, the PRI will bring together investors, policymakers and other sustainable finance stakeholders from around the world for online exchange of views and ideas.


  • Sagarika Chatterjee, Director of Climate Change, PRI and COP26 High-level Champions Finance Co-Lead
  • Jason Eis, Executive Director, Vivid Economics
  • Julian Poulter, Head of Investor Relations, IPR & Co-Founder, Energy Transition Advisers
  • Alex Griffiths, Managing Director, Head of Corporate Ratings, EMEA, Fitch Ratings

Register for the event, here

Delivering for our clients – Discover our latest case studies

We serve a wide array of local and national governments, multinational companies, international and non-government organisations, private and public financial institutions

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Don't miss this event TODAY! https://t.co/Km8a0R3LBm
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ClimateWorks Foundation @ClimateWorks
Tomorrow, October 12! ✨

Join @ClimateWorks Foundation & @FCDOGovUK at 1pm BST/5am PST for a panel discussion with leaders in the field of energy innovation. #ClimateChange

Register here: https://t.co/pnCvGnU9iM https://t.co/6u2s66t5mR

Coal has no place in #TheFutureWeWant.
Within the next 10 years, a rapid phase-out of coal + a transition to clean energy can have groundbreaking economic, environmental and social benefits.

Read @c40cities latest report: https://t.co/KoijvkVXTk https://t.co/8Pik6IO7zO
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The team were responsive, flexible and able to turn around detailed materials in a short time period

Adam Molleson (ICED Facility)

I have found Vivid very professional and the quality of work really impressive

Will McGoldrick (WWF Australia)

The research was undertaken at a level of professionalism that made it credible to our entire audience

Stephen Boucher (European Climate Foundation)

The analysis tells a powerful story and could really be a useful tool in advocating land use change

Harry Bowell (National Trust)

Vivid had valuable input on current practices and market behaviour

Gleice Lima (Global Canopy Programme)

Knowledgeable and friendly team to work with

Nick Oakes (Global Canopy Programme)

I find the working relationship one of the highlights of working with Vivid Economics

Oliver Knight (ESMAP World Bank)

Vivid were extremely hands on and matched the demands of the situation

Kashmala Kakahkhel & Charlotte Finsbury (Climate and Development Knowledge Network)

Vivid were extremely responsive to our requests

Owen Pascoe (Australian Energy Market Commission)

Vivid have good availability and react well to feedback on work they have completed

Kristian GjerlØv-Juel (Danske Commodities A/S)

Discover our global reach