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Vivid Economics is a strategic economics consultancy spanning public policy and support for commercial decision making with a broad, international focus

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The Inevitable Policy Response (IPR) is a landmark project to prepare financial markets for a wave of policy action as governments worldwide are forced to address climate change. Government action to tackle climate change has yet to achieve a fundamental economic shift, but as the realities of climate impacts become increasingly visible, governments will be forced to act more decisively. Yet, financial markets are not adequately pricing in climate-related policy risk.



In December we launched new analysis that shows in detail how the inevitable policy response to climate change will cause re-pricing of many the world’s most valuable companies by 2025. This forecast is based on company level impacts and shows major winners and losers emerging between and within key sectors including energy, automobiles, utilities, minerals, and agriculture.

This forecast tool responds to fresh concerns that financial markets are overly reliant on business-as-usual outlooks – such as the International Energy Agency’s Stated Policy Scenario (STEPS) – that assume a limited policy response to climate change. Up to now, a major problem for investors has been a lack of a credible forward-looking alternative for business planning. We hope to fill that gap.

Recent Events

In early 2020 we released an analysis on how the inevitable policy response to climate change will impact other asset-classes.

We presented at the ‘Climate change: the Inevitable Policy Response & TCFD’ events at the PRI Nordic Forum in Stockholm on 4th February and the PRI Forum London on 12th February.

The sessions covered the Inevitable Policy Response initiative and the UN Net Zero Asset Owner Alliance. We also discussed TCFD, against which the PRI is moving towards mandatory reporting for signatories, and an area in which the Bank of England has also signalled action.

Recent Events

Vivid Economics was delighted to participate in The Tenth Session of the World Urban Forum in Abu Dhabi, 8th-13th February 2020.

Vivid’s Head of Cities and Infrastructure, James Patterson-Waterston, spoke at an event supporting the Department for International Trade highlighting UK innovation in the built environment on Monday 10th February 2020. In particular he discussed Vivid’s launch of Greenkeeper, an online  tool  drawing on big data designed to support planning and investment decisions around green infrastructure in cities across the UK.


Grid Reliability and Utility Operations Conference

The DfID-funded Energy and Economic Growth (EEG) Applied Research Programme and World Bank’s ESMAP has accepted our Vivid’s Senior Economist Imad Ahmed’s paper which focusses the costs of power outages to Zambia’s manufacturing sector, households and the climate. Imad presented his findings at the Mövenpick Hotel in Accra, Ghana on Tuesday 4th February, 2020 at 15:45.

Find more details of the conference here:  https://energyeconomicgrowth.org/content/event-grid-reliability-and-utility-operations-conference

Previous Events

Vivid Economics supported the Department for International Development in the UK-Africa Manufacturing Investment Event, one of the pre-events supporting the UK-Africa Investment Summit.

The UK Government hosted an event which provided insight into the growing possibility of manufacturing in Africa. It took place in London 14th January 2020. Existing UK-based manufacturers in Africa explained why and how they operate there. There was also an opportunity to meet African Government representatives and those offering finance and other support for African based activity. This was a unique opportunity to understand better the opportunity and connect with the organisations that can help make it happen.

Delivering for our clients

We serve a wide array of local and national governments, multinational companies, international and non-government organisations, private and public financial institutions

The team were responsive, flexible and able to turn around detailed materials in a short time period

Adam Molleson (ICED Facility)

I have found Vivid very professional and the quality of work really impressive

Will McGoldrick (WWF Australia)

The research was undertaken at a level of professionalism that made it credible to our entire audience

Stephen Boucher (European Climate Foundation)

The analysis tells a powerful story and could really be a useful tool in advocating land use change

Harry Bowell (National Trust)

Vivid had valuable input on current practices and market behaviour

Gleice Lima (Global Canopy Programme)

Knowledgeable and friendly team to work with

Nick Oakes (Global Canopy Programme)

I find the working relationship one of the highlights of working with Vivid Economics

Oliver Knight (ESMAP World Bank)

Vivid were extremely hands on and matched the demands of the situation

Kashmala Kakahkhel & Charlotte Finsbury (Climate and Development Knowledge Network)

Vivid were extremely responsive to our requests

Owen Pascoe (Australian Energy Market Commission)

Vivid have good availability and react well to feedback on work they have completed

Kristian GjerlØv-Juel (Danske Commodities A/S)

Cutting edge thinking for sharper insights

We apply deep and rigorous analysis to provide practical solutions that generate lasting value for our clients and for the world

We bring deep expertise across nine sectors

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We apply leading methods leveraging eleven capabilities

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To support decision-making, we develop products & tools

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Our people

We invest in, and care about, the people we work with.

Professional development sits at the heart of all we do. Our team continuously grows the technical and softer skills they need to effect positive change. Helping each other succeed is what ensures our success as a whole

This commitment extends to our clients and external partners, where we nurture lasting relationships across a vibrant network of academic, commercial, technical and policy experts from around the world

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